Title: Jab, Jab, Jab, Right Hook – How to Tell Your Story in a Noisy Social World
Author: Gary Vaynerchuk
Publisher: Harper Collins
Topics Covered: Social Media, Storytelling
Gary Vaynerchuk is a master in social media and in his new book, ‘Jab, Jab, Jab, Right Hook – How to Tell Your Story in a Noisy Social World’ he has created the ultimate ‘how-to’ book for all social platforms. This is the best book to teach you how to properly use social media and with over 80 content case studies, Gary walks you through all types of situations and scenarios. If you are a Community Manager or just want to learn about social media and use it properly, I ask you to please read this book and use it as your own personal guide. Let it be your lighthouse in your social media efforts.
What I Learned
‘Jab, Jab, Jab Right Hook’ is a boxing combination but in Gary’s book it has a very important meaning: Give, Give, Give, Ask. This is what social media is all about yet what organizations seem to always miss. Before you ask anything from your audience, you need to give, give and give some more. Social media is about giving value to your audience consistently so that when you finally go in for the hard sell, they will be more receptive to it and possibly buy in.
Another key lesson Gary hits home is that content may be King but context is God. You must respect the social media platform you are on. You cannot post the same content on Google+ as you do on Twitter as you do on Instagram. When you are on a platform you must create content and storytell on it that fits its characteristics. Respecting the platform means you respect the audience.
Why You Should Read ‘Jab, Jab, Jab Right Hook’
You should read this book if you want to learn how to throw perfect ‘right hooks’. As Gary states, today’s perfect right hooks always include three characteristics:
- They make the call to action simple and easy to understand.
- They are perfectly crafted for mobile, as well as all digital devices.
- They respect the nuances of the social network for which you are making the content.
Social media is all about great content and great content has 6 rules:
- It’s native
- It doesn’t interrupt
- It doesn’t make demands – often
- It leverages pop culture
- It’s micro
- It’s consistent and self-aware
While reading this book I felt like I was highlighting every line. That’s when you know a book is really good. There are far too many quotes I loved in this book but allow me to provide you with 3:
“The better you learn the psychology and habits of your social media consumers, the better you can tell the right story at the right time.” pg. 12
“Ultimately, success in social media boils down to three things: understanding the nuances of your platform, using a distinct voice, and driving your business goals.” pg. 102
“Content is king, context is God, and then there’s effort. Together, they are the holy trinity for winning on Facebook, Twitter, and any other platform, and even for winning in any business.” pg. 177
One of my biggest pet peeves in our industry right now is the lack of effort, the lack of respect and the lack of creativity in social media. It seems like the go to tactic to do on any platform is a contest these days and it’s frustrating because it’s the easy way out. What I love about Gary Vaynerchuk is that he respects the platforms and he wants us all to do better. He is on a mission to lead a new social media education revolution.
I strongly recommend Jab Jab Jab Right Hook and I know that it will help you in your career and on your own personal social media goals.