Book Review | The Freaks Shall Inherit the Earth

Title: The Freaks Shall Inherit the Earth – Entrepreneurship for Weirdos, Misfits and World Dominators
Author: Chris Brogan
Year: 2014
Publisher: Wiley
Pages: 187
Topics Covered:  Entrepreneurship, Leadership

DISCLAIMER: This book is only for Weirdos, Misfits and World Dominators who refuse to blend in and be part of the background. If you are a trail blazer, this book is for you.

The one phrase I seem to hear a lot these days is, “I think I want to start my own business.” After that it’s usually followed up with, “…but I don’t know what type of business, I just know I don’t want to work for anybody.” Looking for some guidance? You’ve come to the right place. I was fortunate enough to get an early copy of Chris Brogan’s latest book, The Freaks Shall Inherit the Earth – Entrepreneurship for Weridos, Misfits and World Dominators, that comes out April 28th.  What I instantly learned is that this is a book for you if you are looking to start a business, run an existing business and even for those who work in the corporate world and treat their job as their own little business. BUT the one caveat is; you have to be a freak. By ‘Freak’ Chris Brogan means, someone who doesn’t do things the way they are traditionally done but someone who carves their own path and puts their own spin on things. Chris is calling all ‘Freaks’ and the main question this book answers is: How can I do business my way and be successful, when the way I think and the goals I have aren’t in line with conventional thinking?

What I Learned

Business is about belonging. As Chris states, “Belonging is about finding that place where you finally let out a deep breath you had no idea you were holding and feeling with great certainty that the people around you understand you.” This book is a manual for someone who has a burning desire and passion to bring their ideas to life and make money doing it. Throughout the book Chris gives you examples of different ‘Freaks’ who overcame fear, said no to the “Matrix” and did what they wanted to do. People like Julien Smith, Marie Forleo, John Saddington and R.J. Diaz.

My favourite chapter in the book was Chapter 7, Are You an Employeepreneur? After reading this section I realized that I am an employeepreneur – a person who is never quite satisfied to toe the line, but instead, working hard from their corporate role to make the company far more amazing. Chris breaks down 3 lessons that stuck with me:

  1. If you’re passionate and ambitious and the boss isn’t, provided you can do the bulk of the work and get the support you need, who cares? The magic still happens. But remember: not everyone shares your nutty ambitions.
  2. People who choose their words better get further in their pursuits.
  3. The “win” in being an employeepreneur is seeking out a goal and finding a way to accomplish it.

Why You Should Read This Book

Most people don’t start a business because they fear that they don’t have the experience. The Freaks Shall Inherit the Earth teaches you that the fear of ‘lack of experience’ is a lie.

“To get experience, you need to do things – before you know how to do them.”

Chris Brogan shares his story of how he accomplished his own success and he breaks down in this book what you need to do to achieve it yourself. He provides you with his tips and systems on how to discipline and organize yourself for the entrepreneurial road.

Favourite Quotes

“The challenge for the past 100 years or so was to find a job and maybe a career. Today, you can choose the work you want to do and find a way to do it the way that makes the most sense for you and your buyers.” – pg. 4

“My personal definition of success is this: being able to say yes to what I want to do and say no to what I don’t.” – pg. 25

“Success isn’t a destination, it’s a state” – pg. 26

“You will succeed because you’ll figure things out where others will wait to be told what to do.” – pg. 134

Final Thoughts

When you read this book, you will feel like you are sitting next to Chris as he unloads his wisdom on you about entrepreneurship. The content is part education on being an entrepreneur and part motivational speech. Until you realize that success isn’t a destination but a state of being, you’ll keep trying to find it. If you are currently blending into the background, it’s time you stop and become a ‘Freak’. Allow Chris to show you how.

Disclaimer: An early copy of this book was graciously provided to me by Wiley. They have not paid me for this post and everything I have written are my true feelings and opinions about the book.


  1. Nice review as always Jon! One thing that may or may not be in this book but is important for people, you need adequate capital to start a business. If you don’t have funds, you need to be a jack of all trades: create product/fulfill service, advertising / marketing that will get your company known, taking care of weekly financials, and selling product/service.

    Over the years, I have found that people just have an idea, and it stops there. I would say over 95% of people have literally no idea how to put themselves in ALL business roles and that just freaks them out.

    So to the majority of people that have a great idea, but cannot manage ALL aspects of business, please save up for hiring these vital people (either full time or on contract basis). A business needs all elements I have listed to survive, and your product/idea better be a good one (ask around, ask a stranger, market test the ideas to the people you know


    • Thanks for the comment Shawn. You are absolutely right about attaining capital. This is where people see risk and stop but that’s what separates the one’s who believe in themselves and their idea and those who don’t. You’ve been an awesome example to me about what a true entrepreneur is. Your new organization Bean Head is awesome. Affordable luxury has finally arrived in coffee at


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