Book Review | The Tao of Twitter

Title: The Tao of Twitter – Changing Your Life and Business 140 Characters at a Time
Author: Mark W. Schaefer
Year: 2012
Publisher: McGraw-Hill
Pages: 156
Topics Covered: Twitter, Social Media, Content

If you’ve been following my blog for a while now, you know that Twitter is my favourite social media platform. In fact I wrote a blog post on how Twitter changed my life and how it can change yours. The reason I love it so much is because of its sheer power to connect people and create relationships. I only started really tapping into its power in May of 2013. I now consider myself a Twitter ambassador and thought leader. I always love to hear someone say, “What do I need Twitter for? No one wants to know about what I do.Mark W. ShaeferI love it because it gives me the opportunity to teach them about this amazing tool and now I have a great book to steer them to as a resource, The Tao of Twitter by Mark W. Schaefer. If you haven’t discovered Mark yet, he is an amazing marketing thought leader and has written books on blogging and about Klout.

What I Learned

As someone who is well versed in Twitter, I picked up this book because I wanted to make sure I wasn’t missing any gaps in my knowledge of the tool and boy am I glad I did. The one key thing I learned in this book is the power of Twitter lists. A Twitter list is a way to organize your Twitter stream by grouping different groups of people in buckets according to topic. Mark walks you through why you should share your lists on other platforms, why you should include yourself in your lists, why you should name your lists well, why creating lists is helpful to your target audience and how you can use lists to create mini-communities.

Why You Should Read This Book

According to Mark,

“studies show that 60% of the people who try Twitter quit after the first week and I’m convinced it’s because they never get past the first set of simple instructions: set up a profile, follow a few celebrities, tweet about ‘what you’re doing now,’ and see what happens.”

If you are someone who is asking, ‘well what do I do next?’ – this book is for you. I encourage people of all different Twitter skill levels to pick up this book as I promise you, it will teach you something you did not know.

If you are a business, Mark walks you through the various benefits of Twitter. He states that Twitter is:

  • An effective promotional tool
  • A lead generator
  • A customer satisfier
  • A product development engine
  • A problem solver

Favourite Quotes

  • “Business benefits are created through three elements: Targeted Connections + Meaningful Content + Authentic Helpfulness”
  • “However, there are many other business benefits to Twittter beyond simply getting sales leads. Even if your customers are’t there in force, it is still an incredibly powerful way to listen, learn, connect with thought leaders, and identify new business opportunities.”

Final Thoughts

Step into Mark’s classroom and allow him to give you either a crash course, a refresher or to teach you something entirely new in The Tao of Twitter. Learning about Twitter is something that you definitely need to invest in whether you are just using it personally or for business. Tao is a word that “literally translates as ‘way’, ‘path,’ or ‘route’ generally used to signify the primordial essence or fundamental aspect of the universe. Let this book be your path to learning about the power of Twitter.

1 comment

  1. Thanks for this very kind and thorough review!


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