5 Links Worthy of Your Attention | July 2013

The following are 5 links that I feel compelled to share with you this month. They cover everything from augmented reality, Social TV, the evolution of retail shoppers and best in class social media executions.

Shopping Then and Now: Five Ways Retail Has Changed and How Businesses Can Adapt

By Sridhar Ramaswamy | Google Think Insights

Highlights:

Author indicates some very interesting trends:

  1. Shoppers know as much as salespeople
  2. Retailers can deliver personal, relevant suggestions at scale
  3. Mobile devices drive foot traffic to stores
  4. Opinions carry more weight than ever
  5. Products can jump off the screen

Four Brands Rocking Social Media

By Stacy Nelson | Social Media Today

Highlights:

Article focuses on the following companies on the following platforms:

  • Glasgow Subway on Twitter
  • Sony Electronics on Pinterest
  • Brewdog on Twitter
  • Sharpie on Instagram

How Augmented-Reality Ads Could Change Everything

By Russel Horowitz | cnet.com

Highlights:

For those of you who don’t know what augmented reality is, Wikipedia defines it as:

Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.

  • It’s not a new technology but I would say it’s still in its infancy in how it is used most effectively by brands
  • We all remember how Lowe’s used it in flyer and the article calls out examples in Gold Streetwear and IKEA

How Social Media Is Being Used To Amplify TV Advertising

By Josh Luger | Business Insider

Highlights:

  • More and more consumers are using social media while they are watching television
  • This is a great opportunity for marketers to use television in a different way and use it to interact with the audience via social channels
  • Not only will this be more engaging for your audience, but it will make your tv advertising dollars work harder for you in the long run
  • The 30 sec spot might not be dead like people have been claiming it is – perhaps social will breathe new life into it

Nordstrom Takes Pinterest Engagement To New Level, Turns Most Pinned Items Into In-Store Displays

By Amy Gesenhues | marketingland.com

Highlights:

  • Want to know how a brand is using a social media platform effectively, read this article
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