Social media has not only disrupted how we communicate, but it has also changed the landscape of recruiting and human resources. The paper resume may not be dead…yet, but the web has provided the opportunity for great candidates to showcase their achievements and for others, it has lifted the veil of secrecy. Sorry folks, but you can no longer hide and if you do, it looks suspicious.
A few weeks ago I came across an interesting blog post by Vala Afshar entitled ‘Proof that the Web is Your Resume’. His thesis was that the paper resume is dead and that social media was the new forum to recruit and screen potential candidates. Vala indicated that he conducted a resume-less search for a Marketing position he was hiring for with great success and that this was the future.
Victor Lipman wrote a similar piece for Forbes called, ‘Is The Traditional Resume Dying?’ He states that according to the statistics from the Society of Human Resource Managers, 53 percent of resumes and job applications “contain falsifications,” and, worse still, 70 percent of college students “would lie on a resume to get a job they want.”
The reality is that ‘Google’ is now the best reference check a recruiter or organization can have and LinkedIn is your new resume. I am amazed that more people do not see the importance in making their LinkedIn profile the best that it can be. I constantly work on mine, not because I am looking for a job, but because I am a brand and my LinkedIn profile is my storefront. LinkedIn does not only get you job opportunities but allows you to connect with others in your field, get speaking engagements and even mentee/mentorship connections.
According to Diana Chan, Founder and Chief Excellence Officer at ‘Magnify Your Marketability’ a career coaching and consulting service, “LinkedIn is the new online resume as over 90 percent of recruiters use LinkedIn to source for talent. You need to be searchable and marketable! Your digital footprint is certainly important in establishing your personal brand, which is your identity, reputation and the unique value you offer.”
You must always strive to have your achievements digitized on the web. When a recruiter Google’s you, you want them to see nothing but glowing content that makes you stand out. Some of the things you can do to impress them is:
- Have a Well Crafted LinkedIn Profile: I have spent a lot of time on mine so you can check it out here.
- Start a Blog: Starting a blog can show an employee what your views and thoughts are, as well as how analytical you think.
- Have Social Media Presence: You don’t have to be on every single social media platform out there but make sure you are on enough to have a presence.
- Slide Share: Share your knowledge with others through presentations that you can publish on the web. This is a great medium to promote yourself as a leader and expert in your field.
- About.me: Don’t want to have a blog or set up a website for yourself, no problem. Set up an about.me profile so you can at least have your bio digitized for a recruiter.
- Use the Same Image on all Profiles: Get a good photo of yourself that looks professional and make it the primary image you use on all social profiles. This makes it easier for recruiters to find you and link all of your digital footprints together.
Personal branding is now more important than ever in this hyper competitive world. Make sure your brand is represented well online. Your future and career depend on it.
Do you agree? Do you disagree? Let me know.